Real estate lead automation for Florida realtors and teams
Florida buyers come from everywhere: out of state, overseas and down the street, often messaging at night and in Spanish. We build lead automation that replies to every enquiry within minutes, qualifies it and books the showing or call, with texting that follows Florida's rules.
Why Florida realtors need faster follow-up
Florida is one of the most active real estate markets in the US, with a large share of out-of-state, seasonal and international buyers. Those leads arrive at all hours from Zillow, Realtor.com, Homes.com, your website and ads, and the agent who responds first usually wins the conversation.
Our real estate lead automation answers every new lead within minutes by text or email, asks the qualifying questions, such as budget, area, timeline, financing and whether they need to sell first, and books a showing or call with the right agent. It can reply in English or Spanish, which matters in South Florida, and keeps nurturing leads who aren't ready yet.
Texting is where many Florida teams take on risk. The Florida Telephone Solicitation Act requires prior express written consent for automated sales texts, and opt-out requests must be honored. We build consent capture into every lead form and stop follow-up automatically when someone replies STOP.
What happens to a Florida lead in the first 24 hours
A buyer in Chicago enquires about a Naples condo on Zillow at 10:40 pm. Here's how the automation handles it.
- Minute 0
Lead arrives in your CRM
The Zillow enquiry lands in Follow Up Boss, kvCORE or GoHighLevel with the listing, source and the lead's consent record.
- Minute 1
Reply to the enquiry
An email and, where the lead gave written consent, a text answer their question about the listing and ask two short questions: timeline and whether they need financing.
- Minutes 5–15
Qualification
The AI captures budget, area, condo or single-family, financing and whether they need to sell first, and offers video tour or showing times from the agent's calendar.
- 8:00 am
Agent briefed
The assigned agent gets a summary and the booked slot. Calls and further automated texts wait until 8 am in the lead's local time.
- Days 2–90
Nurture until they're ready
Seasonal and out-of-state buyers get new listings that match their search and market updates, until they reply, book or opt out.
Where Florida teams lose leads
- 01Portal and website leads wait hours for a first reply.
- 02Out-of-state and international buyers message outside office hours.
- 03Spanish-speaking leads get slower or inconsistent replies.
- 04Text follow-up runs without clear consent records.
Lead automation we build for Florida teams
- 01
Instant lead response
Every Zillow, Realtor.com, website and ad lead answered within minutes.
- 02
AI qualification
Budget, area, timeline, financing and selling plans captured in a natural conversation.
- 03
English and Spanish
Leads answered in the language they write in.
- 04
Showing and call booking
Showings or calls booked with the right agent, with reminders.
- 05
Compliant texting
Consent capture, STOP handling and quiet hours built into every sequence.
- 06
Long-term nurture
Seasonal and future buyers followed up with new listings and market updates.
Florida texting rules, built into every sequence
The Florida Telephone Solicitation Act (FTSA) is stricter than the federal TCPA in places. This is how each rule shows up in the automation.
| Rule | What the FTSA requires | What we build |
|---|---|---|
| Consent | Prior express written consent for automated sales calls and texts. Since 2023, checking a box can count. | Consent checkbox and wording on every lead form, with a timestamp saved to the CRM |
| Hours | Sales calls and texts only between 8 am and 8 pm. | Sequences pause outside those hours in the lead's time zone and resume at 8 am |
| Frequency | No more than three calls or texts on the same subject in 24 hours. | A daily cap on touches per lead, across calls and texts |
| Opt-out | A STOP reply must be honored. Since 2023, a lead must reply STOP and wait 15 days before suing over texts. | STOP ends every sequence at once and flags the contact in the CRM |
A summary to help you plan, not legal advice. Confirm your setup with your broker or counsel.
Built around Florida buyers
Seasonal and out-of-state buyers
Many Florida enquiries come from buyers who live in another state or country and visit part of the year. The automation records their time zone and travel dates, offers video tours first, and books in-person showings for when they're in town.
Condo questions go to an agent
Since the 2022 condo safety law, buyers ask more about milestone inspections, reserves and special assessments, as well as flood zones and insurance. The AI never answers these itself: it notes the question and passes it to the agent with the lead summary.
English and Spanish from the first reply
In South Florida many leads write in Spanish. Replies, qualification and reminders follow the lead's language, and the agent always sees the summary in English.
Tools we work with
- Follow Up Boss
- GoHighLevel
- kvCORE
- Lofty
- Zillow
- Realtor.com
- Homes.com
- Twilio
- Vapi
- n8n
What changes
- Every lead contacted in minutes, day or night.
- Agents spend their time on qualified buyers and sellers.
- Consent and opt-outs recorded for every contact.
How we work
- 01
Discover
We map how your business actually runs and find the processes that repeat.
→ Automation map
- 02
Design
We architect the system: triggers, agents, decisions, data and failure paths.
→ System blueprint
- 03
Build
We connect APIs, AI models, databases and your tools, then test with real data.
→ Production system
- 04
Scale
We monitor, optimize and expand to the next process once this one is proven.
→ Operating layer
Real estate lead automation in Florida: FAQs
Is automated texting legal for Florida realtors?
Yes, with the right consent. Florida's FTSA and the federal TCPA require prior express written consent for automated sales texts, and opt-outs must be honored. We build consent capture into your forms and stop texts automatically when someone opts out. Check your setup with your broker or counsel.
Does it work with Follow Up Boss or kvCORE?
Yes. We connect to Follow Up Boss, kvCORE, Lofty, GoHighLevel and most real estate CRMs with an API or integration.
Can it reply to leads in Spanish?
Yes. It replies in the language the lead writes in, and we review Spanish messages with you before launch.
How long does it take to go live?
A single, well-defined workflow is usually live in one to three weeks. Larger systems are delivered in phases, so you see something working early instead of waiting months.
Guides
What should your business stop doing manually?
Tell us what slows your team down. We'll show you what can be automated.